Lyft's new TV ads take aim at Uber

Lyft's new TV ads take aim at Uber

In Lyft's new ad campaign, evil corporate men from Ride Corp are trying to slow down the diverse, fun ride-sharing startup.

Nope, definitely not Uber at all.

SEE ALSO: Study finds racial discrimination by Uber and Lyft drivers

The underdog ride-sharing company is launching a nationwide ad campaign on Tuesday featuring three executives in a conference room trying to thwart Lyft. The company declined to comment on the size of the ad buy.

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The ad campaign coincides with the launch of Lyft's amp, a hardware tool to help connect drivers with their passengers.

Watch the corporate overlords (including one Stranger Things actor) try to destroy Lyft here: