UPDATE: Nov. 28, 2024, 2:44 p.m. EST This story has been updated with new gift card and smart home deals.
Best Buy's top Black Friday deals at a glance: Best Apple deal Apple Watch Series 10 (42mm, GPS) $329 (save $70) Best 4K TV deal Hisense 75-inch QD6 QLED 4K Google TV $449.99 (save $250) Best Windows laptop deal Dell XPS 13 9350 (Intel Core Ultra 7 256V, 16GB RAM, 512GB SSD) $999.99 (save $400) Best headphone/earbud deal Bose QuietComfort Ultra Earbuds $229 (save $70) Best fitness tracker deal Oura Ring Gen3 Starting at $249 (save up to $200) Best gaming deal HP Victus 15-fb2063dx (AMD Ryzen 5 7535HS, AMD Radeon RX 6550M, 8GB RAM, 512GB SSD) $429.99 (save $370) Best action camera deal GoPro Hero13 Black Bundle $449.99 (save $100 + free $25 Best Buy gift card)
After dropping oodles of early deals in the first few weeks of November, Best Buy officially kicked off its 2024 Black Friday sale on Thursday, Nov. 21. The event runs for 10 days on its website, mobile app, and in stores through Saturday, Nov. 30.
The electronics retailer is serving up two kinds of side dishes with its main course. First, its Black Friday deals are joined by revolving rounds of doorbusters that are up for grabs throughout the holiday season. New waves of them get listed on its website every Friday through Dec. 20, with first dibs the Thursdays prior for paid My Best Buy members (Plus and Total tiers).
The latest batch of doorbusters includes free $75 gift cards with the purchase of the Meta Quest 3 or the Xbox Series X (2TB Galaxy Black Special Edition); discounts of up to $400 on Apple's new M4 MacBook Pros; and a 65-inch 4K Roku TV that's only $299.99. The deals are now live for all shoppers.
SEE ALSO: The best Black Friday deals at Amazon, Target, Best Buy, and Walmart
Best Buy is also releasing rapid-fire "Flash Deals" as part of its Drops program this Black Friday. These offers are available in limited quantities for a short while exclusively on the Best Buy mobile app starting at 9 a.m. ET. Shoppers can preview them in the app or on the homepage of Best Buy's website — look out for the Apple Watch Series 9 and the Copper/Nickel Dyson Corrale.
The Mashable Shopping team is tracking and vetting Best Buy's Black Friday deals as its sale progresses, and you can check out our running list of the best offers below. Keep in mind that Best Buy offers a Holiday Price Match Guarantee, so if anything you buy there gets cheaper later on, you can request a price adjustment. (We've spotted a Ninja air fryer and several Logitech gaming accessories that have dipped in price since the sale started.) The retailer's extended holiday return and exchange period is also in effect.
Note: All newly added or updated deals have been marked with a ✨, while deals with a 🚪next to them are this week's limited-time doorbusters. Struck-throughdeals were either sold out or expired at the time of writing.
Best Apple deal
Opens in a new window Credit: Apple Apple Watch Series 10 (42mm, GPS) $329.00 at Best Buy $399.00 Save $70.00
Why we like it:
Read Mashable's full review of the Apple Watch Series 10.
Best Buy is kind of getting clobbered in several categories of Apple deals this Black Friday — MacBooks and AirPods, for two — but it is offering one of the best discounts on a current-gen Apple Watch. The new Series 10 model has a thin, lightweight design with a large display and a built-in speaker, health/fitness features like sleep apnea detection and water depth sensing, and speedy charging. If you own a Series 8 or older, Mashable Senior Editor Stan Schroeder recommends upgrading to it for that last reason alone. (No need to do so if you already have a Series 9.)
The 42mm size sans cellular connectivity is on sale at Best Buy for $329, which is 18% off its normal list price and its lowest price to date (and also matched at Amazon). Take your pick from three colorways: jet black/black, rose gold/light blush, and silver/denim.
If you'd prefer a slightly bigger case, the 46mm Series 10 is only $30 more this Black Friday.
Opens in a new window Credit: Hisense Hisense 75-inch QD6 QLED 4K Google TV $449.99 at Best Buy $699.99 Save $250.00
Why we like it:
Black Friday is all about huge discounts on huge TVs, and this 75-inch Hisense model is a perfect case in point: At just $450, it's far cheaper than any other TV of its size right now. (Walmart had a 75-incher listed for $378 during its first Black Friday Deals event, but it's long sold out.) The fact that it has a bright and vibrant QLED display, not a standard 4K screen, sweetens the deal even further.
Kind of surprised this one wasn't chosen as a doorbuster, TBH. Let's call it a hidden gem.
More Black Friday 4K TV deals at Best Buy:
43- to 50-inch 4K TVs
Samsung 43-inch The Frame QLED 4K TV — $799.99$999.99(save $200)
LG 48-inch B4 OLED 4K TV — $599.99$799.99(save $200) 🚪
Samsung 50-inch DU6900 4K TV — $249.99$299.99(save $50)
Samsung 50-inch The Frame QLED 4K TV — $849.99$1,299.99(save $450)
55-inch 4K TVs
Toshiba 55-inch F35-Series 4K Fire TV — $179.99$329.99(save $150) 🚪
Samsung 55-inch Q70D QLED 4K TV — $749.99$999.99(save $250)
Samsung 55-inch The Frame QLED 4K TV — $899.99$1,499.99(save $600)
Sony 55-inch Bravia 3 4K Google TV — $599.99$849.99(save $250)
Sony 55-inch Bravia 7 Mini LED QLED 4K Google TV — $1,299.99$1,899.99(save $600)
Sony 55-inch Bravia 8 OLED 4K Google TV — $1,399.99$1,999.99(save $600)
65-inch 4K TVs
Roku 65-inch Select Series 4K RokuTV — $299.99$429.99(save $130) 🚪
LG 65-inch UT70 4K TV — $379.99$599.99(save $220)
Samsung 65-inch Q70D QLED 4K TV — $799.99$1,299.99(save $500)
Sony 65-inch Bravia 7 Mini LED QLED 4K Google TV — $1,399.99$2,299.99(save $990)
Sony 65-inch Bravia 8 OLED 4K Google TV — $1,699.99$2,799.99(save $1,100)
LG 65-inch G4 OLED 4K TV — $2,299.99$3,399(save $1,099.01)
75-inch 4K TVs and larger
Hisense 75-inch QD6 Series QLED 4K Google TV — $449.99$699.99(save $250)
Samsung 75-inch DU6950 4K TV — $549.99$749.99(save $200) 🚪
LG 75-inch 85 QNED 4K TV — $999.99$1,799(save $799.01)
Samsung 75-inch The Frame QLED 4K TV — $1,799.99$2,999.99(save $1,200)
Sony 75-inch Bravia 7 Mini LED QLED 4K TV — $1,799.99$2,799.99(save $1,000)
Samsung 77-inch S84D 4K OLED TV — $1,599.99$3,299.99(save $1,700)
LG 77-inch C4 OLED 4K TV — $2,199.99$3,699(save $1,499.01)
Sony 77-inch Bravia 8 OLED 4K Google TV — $2,599.99$3,899.99(save $1,300)
LG 83-inch B4 OLED 4K TV — $2,499.99$4,499.99(save $2,000)
Samsung 85-inch QN85D Neo QLED 4K TV — $1,799.99$3,699.99(save $1,900)
Sony 85-inch Bravia 7 Mini LED QLED 4K TV — $2,499.99$3,499.99(save $1,000)
Samsung 85-inch The Frame QLED 4K TV— $2,999.99$4,299.99(save $1,300)
Samsung 98-inch DU9000 4K TV — $2,499.99$3,999.99(save $1,500)
Hisense 100-inch QD7 QLED 4K Google TV — $1,599.99$2,999.99(save $1,400)
Streaming devices and media players
Amazon Fire TV Stick HD — $17.99$34.99(save $17)
Amazon Fire TV Stick 4K — $21.99$49.99(save $28)
Amazon Fire TV Remote Pro — $24.99$34.99(save $10)
Amazon Fire TV Stick 4K Max — $32.99$59.99(save $27)
Roku Streambar SE — $69.99$99.99(save $30)
Roku Ultra — $79.99$99.99(save $20)
Amazon Fire TV Cube (3rd Gen) —$99.99$139.99(save $40)
Best laptop deal
Opens in a new window Credit: Dell Dell XPS 13 9350 (Intel Core Ultra 7 256V, 16GB RAM, 512GB SSD) $999.99 $1,399.99 Save $400.00
Why we like it:
For early adopters, the all-new Dell XPS 13 is one of two Lunar Lake PCs featured in Best Buy's Black Friday sale — the other one being the Lenovo Yoga Slim 7i Aura Edition; they come equipped with Intel Core Ultra Series 2 processors designed for AI. We haven't tested them ourselves just yet (it's in the works), but their battery life is apparently ridiculous. This is the base configuration with a FHD+ non-touch display, and Dell has rated it at up to 26 hours per charge.
Best Buy marked it down from $1,399.99 to $999.99, which is a 29% savings and its biggest discount since launching in October. The same deal is available on Dell's website during its own Black Friday sale.
Opens in a new window Credit: Bose Bose QuietComfort Ultra Earbuds $229.00 at Best Buy $299.00 Save $70.00
Why we like them:
Read Mashable's full review of the Bose QuietComfort Ultra Earbuds.
Mashable contributor Timothy Beck Werth deemed Bose's QC Ultra buds "impressive in every way": They have unrivaled ANC, they last six hours at a time (which you can bump to 24 hours with their included charging case), and they fit as nicely as their name implies. They also have an Immersive Audio feature that shifts sound around you as you move — it's not a game-changer, but it's still "really cool," said Beck Werth, who ultimately rated the QC Ultra Earbuds a 4.6/5. They're our No. 1 noise-cancelling earbuds and a Mashable Choice Award winner.
They usually retail for $299, but you can snag them on sale at Best Buy for $229 — a 23% savings and their lowest price since launching last fall. Amazon and Bose's online storefront were both matching that discount when we last checked, FYI.
More Black Friday headphone/earbud deals at Best Buy:
Earbuds
JBL Vibe Beam — $24.99$49.99(save $25)
JBL Vibe Buds — $29.99$49.99(save $20)
Beats Solo Buds — $49.99$79.99(save $30)
JBL Tune 235NC — $49.99$99.99(save $50)
JBL Tune Buds — $49.99$99.99(save $50)
JBL Tune Flex — $49.99$99.99(save $50)
JBL Endurance Peak 3 — $69.99$99.99(save $30)
Beats Studio Buds — $79.99$149.99(save $70)
Jabra Elite 5 —$89.99$149.99(save $60)
JLab Epic Lab Edition — $99.99$199.99(save $100)
Sony LinkBuds S — $129.99$199.99(save $70)
Beats Powerbeats Pro — $129.99$199.99(save $70) 🚪
Jabra Elite 10 — $149.99$249.99(save $100)
Jabra Elite 8 Active Gen 2 — $169.99$229.99(save $60)
Opens in a new window Credit: Oura Oura Ring Gen3 (Horizon, Silver) $249.00 at Best Buy $299.00 Save $50.00
Why we like it:
Read Mashable's full review of the Oura Ring Gen3.
The previous-gen Oura Ring is an excellent fitness wearable with heart rate and blood oxygen monitoring, temperature and activity tracking, and a multi-day battery life — all wrapped up in a sleek, durable titanium design. It's on sale at Best Buy this Black Friday for $50 to $200 off, depending on the style and finish (starting from $249.99).
More Black Friday fitness tracker and smartwatch deals at Best Buy:
Opens in a new window Credit: HP HP Victus 15-fb2063dx (AMD Ryzen 5 7535HS, AMD Radeon RX 6550M, 8GB RAM, 512GB SSD) 🚪 $429.99 at Best Buy $799.99 Save $370.00
Why we like it:
This entry-level HP Victus 15 is our only sub-$500 gaming laptop sighting of Black Friday 2024 so far. It's equipped with an AMD Ryzen 5 7535HS CPU, AMD Radeon RX 6550M graphics, 8GB of RAM, and 512GB of storage — nothing special, but perfectly suitable for a younger gamer or someone who sticks with undemanding games like Fortnite or CS2. (Consider putting your savings toward a RAM bump, if anything.) Its 144Hz display and backlit keyboard are nice touches for the price.
Best Buy has it on sale for just $429.99 (normally $799.99) as one of its Black Friday doorbusters, which works out to a juicy 46% discount.
More Black Friday gaming deals at Best Buy:
Video games
Assassin's Creed Mirage— $19.99$39.99(save $20)
Assassin's Creed Valhalla— $19.99$39.99(save $20)
Astro Bot— $49.99$59.99(save $10) ✨
Avatar: Frontiers of Pandora— $19.99$49.99(save $30)
Samsung 55-inch Odyssey Ark 2nd Gen. Curved 4K Mini LED Gaming Screen — $1,799.99$2,999.99(save $1,200)
Storage expansion cards
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Seagate Storage Expansion Card for Xbox Series X|S (2TB) — $199.99$359.99(save $160)
Best action camera deal
Opens in a new window Credit: GoPro GoPro Hero13 Black Bundle $349.99 at Best Buy $449.99 Save $100.00 Includes free $25 Best Buy gift card
Why we like it:
Read Mashable's full review of the GoPro Hero13 Black.
Yet another Mashable Choice Award winner, GoPro's latest action camera "is way better than a $400 video camera has any right to be," wrote Beck Werth (who gave it a 4.7/5). Highlights include "insanely good motion stabilization," a slow-motion burst mode in 5.3K at 120 fps, and a better battery life than its predecessor. This accessory bundle tacks on a spare Enduro battery, a hand grip, a 64GB microSD card, two curved adhesive mounts, and a camera case.
Best Buy has it on sale for $349.99 (or $100 off) and throws in a free $25 gift card you can put toward other Black Friday deals. Considering the camera itself is on sale separately for $339.99 (typically $399.99), you're basically robbing Best Buy blind. Note that the GoPro website was offering the same deal at the time of writing, but there's no gift card freebie offered there.
More Black Friday action camera deals at Best Buy: