Meta changes AI labels on Instagram and Facebook after backlash

Meta has already changed how AI-generated content is labelled on its platforms like Instagram and Facebook.

In a statement released on July 1, the tech giant said it relied on "industry standard indicators" to make an informed decision on how to approach AI content. Previously, the label read "Made with AI", but will now say "AI Info", a broader title to encompass how AI is used to create photographs and videos posted on Meta apps.

SEE ALSO: Reports that Apple and Meta in talks for an AI partnership disputed

The change comes after backlash from creatives and photographers, and general user confusion, about what "Made with AI" actually means on Meta platforms.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

"Like others across the industry, we’ve found that our labels based on these indicators weren’t always aligned with people’s expectations and didn’t always provide enough context," reads the updated blog post.

---

Related Stories

---

• Reports that Apple and Meta in talks for an AI partnership disputed
• You can go live to your Close Friends on Instagram now
• Meta is using your posts to train AI. It's not easy to opt out.
• Instagram teens are regularly recommended sexual and explicit videos, new report finds
• Facebook, Instagram may face huge fines for using your data without permission

The new label will indicate content made and/or modified with the use of AI.