Another day, another bit of drama on X.
This time, yet again, it's the old blue check marks in the spotlight. In the pre-Elon Musk era these had to be applied for, before the platform's new owner swept in and started charging people $8 for them. Then everyone began making fun of people who paid, and finally X allowed those people to get the same Premium benefits but keep the blue check hidden to avoid ridicule.
And now? Yep, X is backtracking on that.
"The hide your checkmark feature of X Premium is going away soon," reads a notification screenshotted by Premium users. "Tap to manage your X premium features."
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Given that X recently starting handing out blue check marks to certain influential accounts for free (whether they wanted it or not) again, the timing of this update seems deliberate.
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All in all, it hasn't been a good couple of weeks for the social media platform. X recently began forcibly changing "Twitter" to "X" in URLs people were posting, which resulted in a number of those same URLs breaking. A study was also released that showed a rise in anti-Jewish and anti-Muslim hate speech on the platform. And a couple of weeks back, a report showed that use of X/Twitter is down by almost a quarter since Musk took charge.